What is data monetization? Data for many companies has long been a liability due to the costs and risks associated with storing it, managing it, and protecting it. However, for others it’s quickly becoming a tremendous source of revenue. First of all, what is data...
Business to business partnerships involve partnering with other brands and companies to achieve various objectives. It ranges from growth through co-selling and promoting to creating entire new revenue streams like data monetization or product innovation. In...
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