Using 1st Party Data to Drive Credit Card Sales in a Cookieless World
To enable Africa’s largest bank to target non-banked customers with a high propensity for credit card usage using…
Linking Customers to a Common Household
Recognizing the important role that household make-up plays in understanding customer loyalty and purchasing behavior…
Discovering the Financial Impact of a Retail Loyalty Program
Using Omnisient’s secure collaboration to perform an in-depth analysis of the spending habits…
Using Pharmacy Loyalty Data to Target New Policyholders
Evaluating the potential of collective data between the pharmacy chain and the health insurer to enhance understanding…
Enriching Policyholder Data to Accelerate Payouts for Beneficiaries
In an initiative to comply with regulatory mandates, an insurance company collaborated with partners to improve contactability…
Using Medication Adherence Data to Predict Life Expectancy
How a Patient Adherence company and a Data Bureau collaborated to explore Medication Adherence as a predictor of life-expectancy.
Using Shopping Data to determine Credit Risk
Using a retail grocer’s loyalty shopper data as an alternative data source for predicting credit risk among credit invisible applicants.
Targeting active home buyers with home loans
How a Bank partnered with a Property Portal to segment Active Property buyers from their own base to target for Home Loans.
Uncovering Home Loan Disintermediation
In the competitive world of home loans, there’s a rising sentiment among banks of disintermediation occurring.
Enhancing Credit Offer Targeting
Through a ground-breaking partnership between a Digital Bank, Grocery Retailer, and Credit Bureau, a strategy was crafted to enhance the precision of credit card offers.