Customer Profiling, Market sizing and Targeting
Omnisient’s profiling engine gives brand owners and marketers access to 20+ demographic and socio-economic data points on the entire South African population in a POPIA compliant manner to identify market penetration, new opportunities and drive more targeted campaigns.
Use the latest South African demographic and socio-economic information to profile your customers and enable more personalized marketing.
Omnisient has developed ACE – a Cloud-based Anonymous Campaign Engine – to provide brand owners and marketers with an opportunity to turn consumer data that has been collected through competitions, focus groups or rewards initiatives into a Consumer Intelligence and Targeted marketing engine without ever sharing any personally identifiable information with a third party.
ACE enables marketers and brand owners to compare their customer bases with the national population and profile them in a POPIA compliant manner to get a better understanding of their typical customer.
ACE: Anonymous Campaign Engine
Gain access to 20+ demographic and socio-economic data points on the entire South African population to compare and profile your customer base against the rest of the market.
Gain valuable insights on your customers
Gain demographic and behavioral insights on your customers that otherwise would have required extensive market research and lengthy and complex data sharing agreements.
New insights gained and deeper understanding of your customers enables improved targeting.
Identify market penetration and growth opportunities
Compare your customers with the rest of the South African population to determine market sizing across consumer segments, market penetration and growth opportunities.
Inform campaign design and media buys
Use the ACE “Selection Engine” to target consumer segments that present growth or development opportunities. Data extraction from ACE enables targeted Direct and Social Media marketing.
Get a preview of ACE
Watch this 2 min video walk-through to gain a preview of how ACE enables marketers to benchmark their customer profiles against the rest of the South African population to identify market penetration, new opportunities and improve customer understanding.
Improve customer profiling and understanding in a POPIA compliant manner.
ACE enables marketers and brand owners to compare their customer bases with the South African population and profile them to get a better understanding of their typical customer without ever revealing, sharing or accessing personally identifiable information.