Data Partnership EvaluationRapidly evaluate Marketing Partnerships and the impact of Campaigns in a “Privacy by Design” environment
Reduce your time to market for new Data Partnerships by up to 90%
Remove the complexity and compliance challenges faced when evaluating potential new data partners. Omnisient’s “privacy-by-design” collaboration environment removes the need for long negotiations and building of trust for data partnerships by removing the two major risk factors: Consent and breach risk.
Both parties evaluating a potential data partnership hash and tokenize their customer data on-premise before uploading their anonymized data set into a secure and neutral privacy-by-design environment in the Cloud where both parties can evaluate the data without either taking possession of the other’s data.
Parties A and B use Omnisient’s proprietary tokenization application in their own environment to ensure that personal information never leaves either organization and to enable anonymized matching of records of mutual customers.
Rapid evaluation of data partnerships and tracking of campaign effectiveness
Evaluate and build strong data partnerships in a fraction of the time in a privacy-by-design environment.
Instant overlap analysis
Instantly see the overlap of shared customers through matching of anonymized and toeknized customer records across data sets.
Identify your best targets
Run lookalike modelling to identify your best targets who are most likely to convert.
Measure campaign effectiveness
See changes in overlap following partnership marketing campaigns to determine the impact of your campaigns.
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