Data Partnership Evaluation through Privacy-Preserving Data Collaboration Clicky

Data Partnership Evaluation

Rapidly evaluate Marketing Partnerships and the impact of Campaigns in a “Privacy by Design” environment

Reduce your time to market for new Data Parnerships from months to weeks 

Remove the complexity and compliance challenges faced when evaluating potential new data partners. Omnisient’s “trust-by-design” collaboration environment removes the need for long negotiations and building of trust for data partnerships by removing the two major risk factors: Consent and breach risk.

Both parties evaluating a potential data partnership de-identify (anonymize) their customer data on-premise before uploading their anonymized data set into a secure and neutral “SafeZone” in the Cloud where both parties can evaluate the data without either taking possession of the other’s data. Parties A and B use Omnisient’s proprietary tokenization application in their own environment to ensure that personal information never leaves either organization and enable anonymized matching of records of mutual customers.

Rapid evaluation of data partnerships and tracking of campaign effectiveness

Evaluate and build strong data partnerships in a fraction of the time in a trust-by-design environment. 

Instant overlap analysis

Instantly see the overlap of shared customers through matching of anonymized customer records across data sets.

Improve targeting and identification of needs

Instantly see the overlap of shared customers through matching of anonymized customer records across data sets.

Identify your best targets

Run analysis to determine number of “look-alikes” and identify your best targets most likely to convert.

Measure campaign effectiveness

See changes in overlap following partnership marketing campaigns to determine the impact of your campaigns.

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