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Browse news, guides and thought-leadership pieces on privacy-preserving data collaboration and leveraging 1st party consumer data – securely and ethically.

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A young woman in a cozy sweater uses her smartphone, surrounded by digital shopping icons, in an urban setting.
Blog

The Ethics of Consumer Data: Avoiding Pitfalls and Building Trust

To unlock grocery data’s full potential, financial institutions must prioritize ethical considerations alongside business benefits.

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Photo of Jon Jacobson and Anton Grutzmacher co-founders of Omnisient
Blog

Fintech Omnisient raises $12.5M to empower lenders with privacy-safe data insights for underserved consumers

Backed by investors including TransUnion, Omnisient is bringing AI-powered alternative credit data clean rooms to the U.S. to help increase financial inclusion.

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TransUnion and Omnisient sign strategic partnership
Blog

TransUnion Announces Minority Investment and Strategic Partnership with Omnisient to Accelerate Alternative Data Adoption

This collaboration marks a natural progression in TransUnion’s strategy to expand financial inclusion across Africa.

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Jon Jacobson (left) and Anton Grutzmacher (right) co-founders of Omnisient standing on top floor outside Omnisient offices.
Blog

Financial Times names Omnisient one of Africa’s Fastest Growing Companies

How two South Africans built one of the continent’s fastest growing companies by solving the world’s hardest data problem.

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Blog

Infographic: Easy, Secure and Compliant Data Monetization

View our infographic on easy, secure, and compliant Data Monetization for 1st party consumer data owners. Just anonymize and upload your data - we do the rest!

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Blog

Omnisient launches AI tool to bring ChatGPT-like simplicity to drawing answers from complex data

Non-technical users can now get answers from complex anonymized consumer data using conversational language via a ChatGPT-like interface.

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Couple grocery shopping
Blog

How Shopping Habits Can Reveal Credit Risk To Banks And Insurers

Jon Jacobson, CEO of Omnisient, talks about the predictive power of grocery shopping data as alternative data for credit scoring and underwriting for underserved individuals.

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Blog

Omnisient Achieves ISO27001 Certification to Keep Customers’ Data Even Safer

Omnisient earns global recognition for safeguarding sensitive consumer data and enabling privacy-preserving collaboration.

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Case Studies

Using 1st Party Data to Drive Credit Card Sales in a Cookieless World

To enable Africa’s largest bank to target non-banked customers with a high propensity for credit card usage using...

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