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Browse news, guides and thought-leadership pieces on privacy-preserving data collaboration and leveraging 1st party consumer data – securely and ethically.

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Case Studies

Linking Customers to a Common Household

Recognizing the important role that household make-up plays in understanding customer loyalty and purchasing behavior...

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Case Studies

Discovering the Financial Impact of a Retail Loyalty Program

Using Omnisient's secure collaboration to perform an in-depth analysis of the spending habits...

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Case Studies

Using Pharmacy Loyalty Data to Target New Policyholders

Evaluating the potential of collective data between the pharmacy chain and the health insurer to enhance understanding...

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Case Studies

Enriching Policyholder Data to Accelerate Payouts for Beneficiaries

In an initiative to comply with regulatory mandates, an insurance company collaborated with partners to improve contactability...

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Case Studies

Using Medication Adherence Data to Predict Life Expectancy

How a Patient Adherence company and a Data Bureau collaborated to explore Medication Adherence as a predictor of life-expectancy.

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Case Studies

Using Shopping Data to determine Credit Risk

Using a retail grocer's loyalty shopper data as an alternative data source for predicting credit risk among credit invisible applicants.

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Case Studies

Targeting active home buyers with home loans

How a Bank partnered with a Property Portal to segment Active Property buyers from their own base to target for Home Loans.

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Case Studies

Uncovering Home Loan Disintermediation

In the competitive world of home loans, there's a rising sentiment among banks of disintermediation occurring.

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Case Studies

Enhancing Credit Offer Targeting

Through a ground-breaking partnership between a Digital Bank, Grocery Retailer, and Credit Bureau, a strategy was crafted to enhance the precision of credit card offers.

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