Most banks are targeting millions to find a few thousand customers.
Target with precision using SKU-level data
SKU-level retail data reveals the signals behind real customer behavior — like life stage, intent, and financial habits — so you can start with the best customers most likely to convert.
The Results are Compelling. The Signals are what Drive them.
SKU-level retail data reveals signals traditional data misses
- Life stage: new parents, retirees, students
- Intent: what customers are about to do, not just what they’ve done
- Financial behavior: premium vs budget trade-offs, consistency, frequency
These signals enable:
- Higher-quality customers
- Better alignment between marketing and risk
- Stronger long-term portfolio performance
Signals that deliver real results
SKU-level data delivers higher-quality customers and better alignment between marketing and risk.
Using SKU-level grocery data to target new customers with a high-propensity to convert.
A leading national bank partnered with a large grocery retailer with a national footprint to identify high-propensity customers using SKU-level purchase behavior.
Reduced target audience by 98% – from millions to a high-intent segment of a few hundred thousand – while still achieving remarkable campaign results.
Banks are still Marketing with incomplete Signals
Financial institutions are making acquisition decisions using fragmented and outdated data.
- Credit data is lagging and exclusionary
- Digital signals capture intent, not behavior
- Declared data is often inaccurate
The result
High acquisition costs, low conversion rates, and missed high-value customers.
Grocery Data is the most reliable Signal available
Grocery data reflects how people actually live and spend.
- Universal
Nearly every household is represented - Frequent
Updated weekly or daily - Current
Reflects real-time financial conditions - Behavioral
Based on actual purchases, not intent
And provides a clearer view of:
- Affordability
- Household composition
- Lifestyle and financial priorities
At SKU-level, every product purchased becomes a Signal
At SKU level, every item in a basket tells you something meaningful about a customer.
Not just what category they buy — but how they behave.
That difference matters.
- Premium vs budget choices
- Brand loyalty vs price sensitivity
- Frequency and basket composition
These signals reveal far more about:
- Financial capacity
- Risk profile
- Customer lifetime value
For example, a customer consistently purchasing premium organic products signals a very different risk and value profile than one purchasing bulk discount items.
This is how SKU-level data moves from “more data” to “better decisions.”
From Better Signals to Better Business Outcomes
With SKU-level retail data, banks can:
- Identify customers with stronger long-term value
- Improve alignment between acquisition and risk
- Increase approved accounts with lower default risk
- Reduce wasted spend as a natural outcome
Higher impact comes first. Lower cost follows.
Nationwide Coverage. Real-world Behavior. At Scale.
Omnisient partners with America’s largest retailers to provide:
- Nationwide consumer coverage
- SKU-level transaction data at scale
- Continuous, real-time behavioral signals
This allows banks to move beyond limited datasets and operate with true market-wide visibility.
Designed for Regulated Environments
Omnisient’s secure and neutral environment supports compliance with GLBA, CCPA/CPRA.
- No raw data is shared or transferred between parties
- Personally Identifiable Information never leaves your environment
- Data is anonymized before collaboration starts
- Data remains within your control at all times
You gain the insight without introducing new data risk
“We never purchased consumer data. We only received anonymized insights generated through a privacy-safe collaboration environment.”
From Data to Activation in Weeks, not Months
Go live with an initial use case in 2–4 weeks
- Connect your first-party data securely
- Match against retail data in a privacy-safe neutral environment
- Build high-propensity audiences and models
- Activate across retail media and digital channels
See if this works for your Bank.
We’ll show you:
- The size of your reachable audience using SKU-level data
- The uplift in targeting precision vs your current approach
- A clear path to activation
Frequently asked questions.
How are you different from other platforms?
- No one ever takes possession of your data.
Unlike other platforms, we don’t require any party to handover or upload raw consumer data. Other platforms require clients to upload their raw consumer data to their platform before anonymizing the data. This means the service provider is taking possession of the raw consumer data and is gaining IP from all clients which it can monetise. It is also exposing clients to the risk of data breach should the service provider ever get hacked. Our desktop anonyimization and upload app enables clients to anonymize their datasets before uploading onto our platform, which means only behavioral and demographic data are shared, but not personal information.
- You get access to embedded AI & ML tools to build data products
Also, we provide AI and Machine Learning tools within our collaboration environment to enable clients to analyze the data and build predictive models and data products within our secure, neutral environment without ever needing to download each other’s data for analysis.
What problem do you solve?
We help businesses comply with global privacy regulations and protect against IP leakage / loss of IP and data breach risks typically associated with data collaboration. We remove these risks and enable regulatory compliance so you can reduce the time to value from an industry average of 2 – 3 years to an average of 3 months in the following ways:
- By providing a secure and neutral collaboration environment where data is never exchanged, we ensure businesses are always in control of their company IP and protected against data breach.
- By creating unique anonymized matching keys for each consumer profile, we enable them to rapidly discover their shared consumers.
- By providing built-in AI and Machine Learning tools, we enable them to derive valuable insights that would have been impossible to derive alone without ever needing to take possession of another party’s data.
- By removing all the risks associated with sharing of sensitive consumer data, businesses are free to rapidly evaluate the value of other businesses’ consumer data before entering into a formal data sharing or marketing partnership.
This is a breakthrough in predictive modelling and consumer data analysis because it enables businesses to easily and rapidly discover consumer insights in participating businesses’ data in a manner that protects consumer privacy, protects their company IP, and complies with all global privacy regulations.
How is my IP protected?
We’ve engineered trust in data collaboration with our platform by ensuring the highest level of protection of your data while maintaining usability in the following ways:
- Your data is anonymized locally – not on our platform. This means that the personally identifiable information in your data never leaves your environment. It is first anonymized using our desktop application by replacing all personally identifiable information with a unique string of hashes that also serve as matching tokens, or what we call Crypto-IDs. These Crypto-IDs are attached to the anonymized consumer records to enable these records to be matched across other partners’ datasets that have been anonymized and uploaded using our desktop application.
- The anonymization of your dataset cannot be reverse engineered to re-identify consumers by Omnisient or any 3rd party. Your anonymized data undergoes further hashing as it is uploaded into our secure and neutral collaboration environment. This means that even Omnisient is unable to re-identify these consumer records nor can any 3rd party access the platform, because the matching tokens created locally in your environment are different from the matching tokens used in the Cloud.
- Your uploaded dataset is never out of your control. At all times, you control who is granted access to it and what data is accessible by that party.
- Data never exchanges hands in our environment. You never hand over your data to another party in our collaboration environment. Data can be analysed by authorized parties but can never be removed or downloaded.
Can another business identify my clients?
No, they cannot. Your dataset undergoes multiple instances of hashing and SALTing (adding more unique characters to the original string of hashed characters generated for additional anonymization) before it is accessible to your authorized collaboration partners. Even Omnisient has no way of re-identifying your consumers.
Can a competitor see my data?
No, they cannot. Only parties you’ve authorized can view your anonymized data in our secure collaboration environment.
Can a business take an extract and run models against my data?
No, the platform enables businesses you’ve authorized to run models against your data within the platform eliminating the transfer of your data asset to another party. Therefore, a partner can only evaluate the power of your data without taking possession of it.
How much is my data worth?
If your data can solve a known problem better than existing data in the market, there is often a simple point of comparison to determine what your data is worth. The reality is your data can potentially solve many more problems than you might think, so enabling data hungry businesses to quickly and safely explore your data, surfaces the value of your data and establishes immediate credibility. It then becomes about understanding the size of the problem you are solving and pitching pricing that is fair and reasonable.
Where is my data uploaded to?
Your anonymized data is uploaded into our secure collaboration environment which is hosted on the Microsoft Azure Cloud in the region of your choice.
Is the Omnisient platform GDPR / CCPA / POPIA compliant?
Our platform enables businesses to comply with all global privacy regulations by eliminating the use of personal information entirely from the data collaboration process. We enable our clients to onboard matchable Crypto-Identities that cannot be reverse engineered so the customers’ personal information cannot be re-identified. Once parties have determined the value of the data and they want to use the data in ways that require transfer of data to another party, consent implications can come into play. However, the platform remains the way to share data compliantly as personal information is never exchanged with the other party in the collaboration process and thus eliminates breach risk.
Am I at risk if there is a breach at one of my data partners?
Since you never transfer or provide personal information to either Omnisient or to a data partner, if the data partner experiences a breach in their environment, you are never at risk. You never physically transfer personal information out of your environment. Your customers’ personal information remains behind your fire wall.
Do I need consent from my customers to collaborate with other businesses on the Omnisient platform?
You do not need your customers’ consent to share anonymized data on the Omnisient platform, since personal information is never shared, and your consumers cannot be re-identified by a 3rd party.
Contact us!
Let us show you how secure, privacy-preserving data collaboration works in practice.
