A gym group catering for middle to lower income health and fitness audiences wanted to better understand the difference between their premium members and regular members, so that they could understand which prospects to pitch their premium membership to. The client’s own data did not contain sufficient insights, and third-party data became the only option. Omnisient helped them match their data to a data supplier that they had never worked with before without exposing the personal information of their customers to the data provider and therefore helped them avoid all compliance issues. The insight they needed was delivered in two days instead of weeks and it gave them great insights about their premium members that helped them plan their summer campaigns.