Call Centre effectiveness in South Africa is a known challenge due to contact data quality. Often call centres cannot reach the prospects that have been provided because the contact data provided is of poor quality or the prospect just does not pick up. The more prospects that pick up and stay on the phone the higher the likelihood of conversion. Omnisient has onboarded some unique data assets for our customers to evaluate. One such provider has created a phone quality score from millions of call centre interactions observed on millions of numbers daily. This means that you can filter your prospect list by a number quality score to identify the numbers most likely to engage and connect before submitting the list to the call centre. Notably, a very successful call centre was able to improve its already market-beating contact ratio by 38%.