Here’s your short 4 Step guide to thriving in the Post-Cookie World The digital advertising landscape is evolving, and marketers need to adapt to survive in a cookieless world. With the phasing out of third-party cookies, ad targeting, buying, and optimization...Photo credit: Alexander Sinn on Unsplash
Omnisient awarded “Best Loyalty Data Agency/Vendor of the Year” at the South African Loyalty Awards event for its data collaboration platform that protects consumer privacy Omnisient was awarded “Best Loyalty Data Agency/Vendor of the Year” at the South African...
The next couple of years will be tough for the retail sector. Monetizing customer behavioral data can help retailers remain profitable while providing banks and credit lenders with an alternative data source for credit scoring first-time credit applicants. The retail...
Privacy-By-Design data sharing models are set to transform Partnership Marketing. In South Africa, direct marketing has traditionally played a dominant role in the business ecosystem – creating significant value for businesses across sectors. Indeed, direct marketing...
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