Linking Customers to a Common Household

Linking Customers to a Common Household

Case Study Linking Customers to a Common Household Cross Industry Collaboration: Retail and Health & Wellness Objective A leading retail grocer partnered with a pharmacy data aggregator to link customers within their base to the same household in order to...
Using Shopping Data to determine Credit Risk

Using Shopping Data to determine Credit Risk

Case Study How Banks use Shopping Data to determine Credit Risk Cross-Industry Collaboration: Banking and Retail Objective Use a retail grocer’s loyalty shopper data as an alternative data source for predicting credit risk among credit invisible applicants,...
Enhancing Credit Offer Targeting

Enhancing Credit Offer Targeting

Case Study Enhance Credit Offer Targeting Cross-Industry Collaboration: Grocery Retailer, Bank and Data Bureau Objective Improve take-up of credit offers at lower risk and lower cost by targeting only customers that would qualify for a new credit card using the 1st...