TransUnion’s Strategic Partnership with Omnisient.
TransUnion’s partnership with Omnisient reflects a shared commitment to enabling privacy-safe alternative data use that meets the standards of regulated financial services.
In 2025, TransUnion made a minority investment in Omnisient and entered into a strategic global partnership to accelerate the responsible adoption of alternative data.
TransUnion’s decision to partner with Omnisient reflects a shared commitment to expand financial inclusion by giving lenders and institutions access to richer behavioral insights while safeguarding consumer privacy.
TransUnion sees alternative data as a vital complement to traditional credit data – especially for people with limited or thin credit histories – because it broadens the signals lenders can use to responsibly underwrite and approve credit.
Through this collaboration, TransUnion gains access to privacy-enabled alternative data sources and advanced analytics capabilities that enhance its own solutions, while Omnisient’s platform supports TransUnion’s vision of helping more people enter the formal financial system.
Together, we’re helping lenders reach credit-invisible and underserved consumers with trusted, compliant models that reflect actual consumer behavior – bringing millions into economic opportunity who might otherwise remain excluded.
This strategic investment and partnership underscores our shared belief that ethical, privacy-preserving data collaboration can transform financial decisioning and create fairer access to financial services worldwide.
Read the Partnership and Investment Announcement
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