Objective

Identify and engage with bank customers actively looking for property to offer them timely home loan deals.

Overview

Both the bank and the property portal used Omnisient’s desktop application to anonymize and tokenize their customer data with Omnisient’s Crypto-IDs to enable anonymous matching of mutual consumer records in Omnisient’s secure and neutral Cloud environment. Both parties then uploaded their Crypto-ID protected data onto the Omnisient platform for privacy-compliant and secure analysis:


• Property Portal dataset: This data provided insights into the bank’s customers actively looking for homes, including their search parameters such as location and budget
• Bank dataset: The bank’s dataset was used to view which of their customers property portal users and were actively looking for a home.


In Omnisient’s secure Cloud environment, the bank compared both datasets to identify overlaps without revealing the underlying personal data. From the comparison, the bank was able to identify that out of 10.5 million bank customers and 1.7 million portal users, 900,000 individuals were using both services.


Using Omnisient’s advanced data analysis tools, the bank could further filter the overlapped data to view only banking customers that had recently searched for property and had opted-in for marketing communications.