Omnisient empowers businesses to rapidly share, enrich and monetize 1st party customer insights while protecting consumer privacy and ensuring data sovereignty.
Omnisient’s Privacy Enhancing Technology (PET) protects consumer privacy by anonymizing and tokenizing personally identfiable information (PII) before sharing 1st party data sets in a secure, privacy-compliant and risk-free manner.
Customer Insights and Market Benchmarking
Understand your customers beyond your business or understand your position in the market.
Match anonymized and tokenized customer profiles across disparate 1st party customer data sets or across anonymized demographic and socio-economic data.
Data Partnership
Evaluation
Accelerate Data Sharing Partnerships from 18 – 24 months down to 3 months.
Overlap 1st party customer data sets with other businesses in a privacy-compliant manner to rapidly determine the value in partnering.
Data
Monetization
Generate more revenue for your business in minimal time.
We’ll help you determine the value and multiple use cases for your 1st party customer data and take the risk out of find forming data sharing partnerships with legitimate buyers.
Millions of consumer profiles anonymized and protected
Number of organizations monetizing and sharing consumer insights
Average number of months to onboard and achieve value
Watch our short video to learn how Omnisient’s privacy-by-design environment protects consumer privacy and enables you to draw insights from multiple 1st party datasets.
Comply with global consumer privacy regulations.
“With Omnisient we’ve been able to link our database to different datasets in a POPIA compliant manner to gain a more in-depth understanding of our customers and target people with similar profiles.”
Draw valuable insights from alternative data sources.
“Omnisient gives us the ability to profile our customers better through data insights gained from analysing our base against potential customers.”
Over 70 of Africa’s largest banks, insurers, retailers, and healthcare organizations use Omnisient to monetize and derive insights from shared 1st party customer data sets in a privacy-by-design environment and manner.
Omnisient’s anonymization and tokenization of personally identifiable information enables businesses to:
- Rapidly determine the value of data collaboration partnerships,
- Generate new revenue through data monetization,
- Gain insights on their consumers beyond their business,
- Protect consumer privacy and IP, and
- Comply with global consumer privacy regulations.
Omnisient’s award is recognition of the role they play in enabling Loyalty & Rewards teams to innovate by providing them with the capability to rapidly evaluate marketing partnerships, gain new insights and develop new offerings, while removing the challenges and risks of sharing consumer insights between businesses.
Amanda Cromhout
Founder of Truth Loyalty & CRM, and the judging chair and organiser of the SA Loyalty Awards
Omnisient in the News
News & Views
Omnisient appoints Tony Houldsworth as Chairman following recent investment round
Omnisient appoints UK retail technology industry veteran as Chairman following its recent investment round.
Africa’s largest retailer among investors in data collaboration start-up
Omnisient, provider of the leading consumer privacy-protecting data collaboration platform in emerging markets, has closed an over-subscribed expansion round.
Shoprite makes a strategic investment in Omnisient
Shoprite – Africa’s largest fast-moving consumer goods retailer – is among a group of companies, led by Buffet Investments and KLT, in an undisclosed expansion round in Omnisient.
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