Linking Customers to a Common Household

Linking Customers to a Common Household

Case Study Linking Customers to a Common Household Cross Industry Collaboration: Retail and Health & Wellness Objective A leading retail grocer partnered with a pharmacy data aggregator to link customers within their base to the same household in order to...
Using Shopping Data to determine Credit Risk

Using Shopping Data to determine Credit Risk

Case Study How Banks use Shopping Data to determine Credit Risk Cross-Industry Collaboration: Banking and Retail Objective Use a retail grocer’s loyalty shopper data as an alternative data source for predicting credit risk among credit invisible applicants,...