by Olivia | Nov 9, 2024 | Case Study
Case Study Using 1st Party Data to Drive Credit Card Sales in a Cookieless World Cross-Industry Collaboration: Retail Media Network and Banking Objective To enable Africa’s largest bank to target non-banked customers with a high propensity for credit card usage...
by Julian | Nov 22, 2023 | Case Study
Case Study Linking Customers to a Common Household Cross Industry Collaboration: Retail and Health & Wellness Objective A leading retail grocer partnered with a pharmacy data aggregator to link customers within their base to the same household in order to...
by Julian | Nov 22, 2023 | Case Study, Resource Hub Menu Featured, Resource Hub Overview Featured
Retail and Banking Discovering the Financial Impact of a Retail Loyalty Program Objective Determine the actual financial impact of the retailer’s loyalty program by comparing customer spending patterns before and after program enrolment. Overview Using...
by Julian | Nov 22, 2023 | Case Study
Case Study Using Pharmacy Loyalty Data to Target New Policyholders Cross-Industry Collaboration: Health & Wellness and Insurance Objective Evaluate the potential of collective data between the pharmacy chain and the health insurer to enhance the insurer’s...
by Julian | Nov 22, 2023 | Case Study
Case Study Enriching Policyholder Data to Accelerate Payouts for Beneficiaries Cross-Industry Collaboration: Insurance and Data Bureau Objective To enhance the contactability of policyholders and dependents and expedite the claims process for beneficiaries by updating...
by Julian | Nov 22, 2023 | Case Study
Case Study Using Medication Adherence Data to Predict Life Expectancy Cross-Industry Collaboration: Data Bureau and Insurance Objective Determine the correlation between adherence to medication and increased longevity in patients, then leverage this insight to create...
